The increasing ubiquity of smartphones, tablets and PCs is pushing the advertising industry to a rapid transition. While TV advertisements continue to rule the roost, digital advertisements that include online desktop and mobile advertises have taken the centre stage, growing at a rapid pace. Today, mobile advertising is the key driver of growth. The move online is being driven by the emergence of programmatic platforms that enable advertisers to generate higher ROI for their advertisement spent by matching relevant ads to websites with engaging content across geographies and time slots. With investments by advertisers on the rise, social media platforms, search engines, programmatic advertisement platforms and other internet properties stand to gain from this trend.
With advertising management being an inseparable part of the marketing department, in the last few months, we have analyzed scores of advertisement management solution providers in the market and shortlisted the companies that are at the forefront of tackling challenges in the arena. Evaluated by a distinct panel of judges including CEOs, CIOs, and CMOs, these names are disrupting the industry and heralding a new era for advertisement management.
The listing provides a look into how these advertisement management solutions are put into use, so that you can gain a comprehensive understanding of what solutions are available, which are right for your business and how they can help you optimize your marketing strategies.
Marketing Tech Outlook presents to you the “Top 10 Ad Management Software Solution Providers - 2016.”